Discussion on data analytics and strategic marketing

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Dripto Mukhopadhyay, our founder and chief executive, participated in a panel discussion on data analytics and strategic marketing. The webinar was organised by Shiv Nadar University, Greater Noida. It was attended by about 150 students and other dignitaries. Other panelists were Aparna Aparna Ramachandran, Deputy Director, Insights Digitisation from Pepsico, Sandeepan Banerjee, Head Analytics  of Mahindra Holidays and Resorts. The session was moderated by Prof. Jaideep Ghosh of School of Management and Entrepreneurship, Shiv Nadar University. The discussion was centred around how analytics can contribute to business growth, especially in terms of strategic marketing initiatives.

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