ACRA Article No 2, Oct 2018

With higher income level of certain section of population and wider exposure to more modern and global brands, products and services, consumption pattern in India is changing fast. One needs to understand the changes in consumer psyche to stay ahead in the market with innovative ways to develop products and reach to the consumers. This article explores the current scenario and the changes occurred during last decade or so in India’s consumption behaviour.

Please follow the link below to read and download the article.

Changing consumption pattern in India

This article was published by the magazine Geography and You in its 100th issue, Jan-Feb issue, 2017. 

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