Consumer Economics and Business Research

Consumer economics and business research solutions related studies are part of our core research areas. we study consumers with the help of primary survey and secondary data as well as our proprietary consumer demographic data at extreme granular level. Our studies on consumption behaviour analyses and the likely changes in future helps our extremely helpful to our clients for stress-free decision-making covering marketing, salesforce development, distribution network, supply chain building and related ones. Our solutions range from robust forecasting for various sectors to predict revenues for retailers at point locations to identifying locations for promoting premium products. We cover all sectors including FMCG, Automobile, Durables, Real estate, modern and traditional retail and other sectors of the economy. We cover entire geography of India, including all urban and rural space. Our capabilities of conducting large scale surveys across entire India and advanced analytics along with remote sensing and GIS skills help us addressing problems which many would dare to think of as solutions.

Current Studies in Progress:

  • A Study on Experimental Economics on Financial Product Market in India  – To be completed by April 2019 

This experimental study aims at understanding decision making behaviour of Indian consumer regarding financial product purchase. the study will cover 3000 plus households in Delhi for a certain income group to understand how do people make their decision for financial product purchase. The study is sponsored by Warwick university, NIPFP and IIM Ahmedabad.

  • Determinants and Their Relative Importance for Choosing Fast Food Joints – To be completed by Mid January 2019